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Why Is Email Marketing Important In The B2B Industry?

Email marketing is important in B2B industry

The email marketing approach is different for the B2C industry and the B2B industry. When it comes to the journey of B2B marketing, you need to provide logic to business individuals, unlike B2C marketing which is based on an emotionally driven approach. A well-thought email marketing plan offers your B2B business a real boost in the current market.

Table of contents

What is email marketing?

Email marketing is the most powerful marketing channel for direct and digital marketing. It uses email to promote your business’s products or services that let your customers know about your latest updates regarding your products’ offers.

What is email marketing

Email marketing is a robust methodology to incorporate into your marketing strategy to enhance your lead generation, brand awareness, building relationships, or keeping customers engaged between purchases through different types of marketing emails. 

Importance of email marketing

Importance of email marketing

Everyone uses emails

A Hubspot survey recorded that 91% of consumers use email. Email represents an amazing opportunity to reach your customers. This enables you to provide them with discounts, new products, and many more. Email plays a huge role in the B2B world as it counts for the most outstanding form of communication for 73% of businesses.

You could avail of one free email campaign when an email database is purchased from DataCaptive!
Interesting! Isn’t it?

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Stay in touch with your audience

Email marketing can help in increasing or retaining your client base and in turn strengthen trust in your brand. This is because the frequency and quality of emails sent to them will increase correspondingly.

Reach your customers in real-time

54% of all emails were opened on a mobile device, according to Litmus. More and more customers are using their mobile devices to access various types of media and information. Hence, this pointer should be considered significant while designing any marketing strategy.

Easily measured

Through email marketing, you can track delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates. This helps you develop a better understanding of how your email campaigns are working – which emails need to be tweaked or which ones are to be deleted. It’s all about comprehending what your customers are looking for.

Affordable

With email marketing, you can reach a large number of customers for less cost per message. I wonder how can a brand miss out on such an affordable way to generate leads and achieve sales!

Target messaging

Target messaging is easy with email marketing. Your potential customers are at different stages of the buying cycle, some in the consideration stage, some at the research and compare stage, and some at the ready-to-purchase stage. Creating buyer personas can help you determine what type of content to create for each set of customers. 

Learn about building an ideal customer profile for B2B lead generation.

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Timely

It’s important to use all the customer data you can. Offering them a special deal on their birthdays or during festive seasons has been proven to be more effective compared to providing them with regular offers. This allows you to promote a holiday special or an annual sale.

 

All you need to concentrate on is to create urgency for any offer – customers are likely to purchase a product when the deal is ending soon.

 

In a survey by CMI, it’s recorded that

These records clearly state that email, being a traditional form of digital marketing, is going to stay here forever, increasing the chances of closing better deals. Furthermore, improves lead conversion, eventually expanding the customer market.

Through effective and impactful email marketing, brands can profit from this and also increase their business productivity.

Importance of email marketing

Some effective and efficient email marketing practices that will help your business to collaborate with other business entities:

Enticing subject lines

The subject line should be captivating to your audience, encouraging them to continue reading your email further. We suggest you spend equal time on subject lines as you would spend on the email content.

Email marketing practices

Segment your audience and send emails accordingly

Pick your defined pointers for your audience. Segment them into categories according to your criteria. Not every email you ever curate is for all your audience. Your subscribers may be at different stages of the buyer’s journey or be needing different solutions. Email list segmentation helps you here. It relates to your audience better and gives your email that personal touch. 

Boost your business with segmented email marketing strategies.

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Maintain one call-to-action (CTA) per email

Don’t overpack your email with two, three, or more CTAs. This would leave your reader in confusion as to which one to click on first. This might reduce the chances of the reader clicking on anything.

 

To avoid this, maintain one CTA per email – a clear-shot and result-driven one! This would allow your audience to focus on your email content and one action.

Make sure your email content and design are responsive

A survey says that 80% of email users access their inboxes on their phones, and emails that don’t show up in proper format on mobile devices are often deleted in 2-3 seconds. Be mindful that your emails don’t face this.

Cold emails are nevertheless

The right email converts the right customers even with cold emailing.

Learn about how to send B2B cold emails in a post GDPR world.

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Advantages of email marketing

All Advantages of email marketing

Cost-effective

When compared to the costs of other marketing channels incur, email marketing is a very low-cost approach for businesses to target a broader range of audiences.

Approaching new clients about products and services

You can reach out to anyone across the horizons through email. Thus, email marketing is an invaluable tool to hand out collaborative offers to your customers.

Results

Many email marketing software tools can help marketers in tracking the efficiency of an email marketing strategy. This includes the email marketing stats depending on the geographical location, market reach, lead conversion ratio, and many such factors.

Easy launch process

Focus on relevant content created on internal platforms, with a detailed descriptive body, and market research details. It wouldn’t take much effort to curate personalized content for email marketing. You can launch an email marketing campaign with fewer efforts when compared to other modes of digital communication. 

Conclusion

Email marketing in the B2B industry is a valuable asset for your brand to build and develop fruitful relationships with other brands who hold the same vision as you. You can always stretch out your boundaries and experiment with what works for you and keep incorporating them into your email marketing strategy.

 

Improving the existing criteria for your emails and updating the newer versions also brings much effectiveness to your email marketing.

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