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According to Gartner’s 2019 report, over 77% of B2B clients feel that making a purchase is very complicated and time consuming.
Another B2B Buyer report by Sana, found that more than 75% of B2B clients purchase their products online, while 94% of B2B buyers have customer experience issues when they buy online.
The state of commerce experience 2021 by Bloomreach, has also found that 52% of B2B clients would not buy from the same company again if the experience is not up to mark.
Now that you know the importance of B2B customer experience lets us optimize the B2B customer journey to achieve better results and increase customer retention.
According to a report by Forrester, over 82% of B2B buyers check at least five pieces of content from the vendor prior to making the purchase. This is why you have to structure your content in a way that is the most useful or important to the customers.
Hopefully this blog helps you optimize or plan your B2B customer journey map.
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