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Now that you know the importance of B2B customer experience lets us optimize the B2B customer journey to achieve better results and increase customer retention.
According to a report by Forrester, over 82% of B2B buyers check at least five pieces of content from the vendor prior to making the purchase. This is why you have to structure your content in a way that is the most useful or important to the customers.
Hopefully this blog helps you optimize or plan your B2B customer journey map.
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