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Data segmented based on different technologies used by consumers in the market.
Technographic data helps understand a company’s technology usage behavior.
The amount of data is constantly increasing, and markets are expanding. There is a constant demand for new technological advancements.
This calls for research to develop new products and services.
A better understanding of a prospective customer’s technology usage behavior enables marketers to personalize a customer journey.
Here’s a fact that might interest you.
Over 90% of the world’s data was created in the last three years alone, and by next year it’s predicted that each person will generate 1.7 megabytes of data per second!
Any B2B company which is willing to-
Almost everyone who provides services or solutions around IT already uses technographic data to a degree.
3 best ways to source technographic data-
DataCaptive ranks as the best database service provider.
Some unique features are-
We hope you find this blog post informative. Tell us about your thoughts in the comment section below!
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