What is technographic data?
Data segmented based on different technologies used by consumers in the market.
Technographic data helps understand a company’s technology usage behavior.
1 What hardware and software are they using?
2 How are they implementing and utilizing their varying systems and platforms?
3 What concerns are they facing using a specific technology?
What purposes do organizations use technology for?
And many more!
Why must you care about and use technographic data?
The amount of data is constantly increasing, and markets are expanding. There is a constant demand for new technological advancements.
This calls for research to develop new products and services.
A better understanding of a prospective customer’s technology usage behavior enables marketers to personalize a customer journey.
|Here’s a fact that might interest you.|
Over 90% of the world’s data was created in the last three years alone, and by next year it’s predicted that each person will generate 1.7 megabytes of data per second!
Who can use technographic data?
Any B2B company which is willing to-
Develop a technology solution
Market a product or service for sale
Connect with an influential audience for events or seminars
Research and analyze the technology usage
Almost everyone who provides services or solutions around IT already uses technographic data to a degree.
Benefits of using technographic data
Improve Account-Based Marketing Campaigns
Technographic data improves the quality and reach of marketing campaigns by personalizing them. It also helps companies target organizations based on their tech stack and creates ads or emails that address the concern of the prospects. Learn more about the detailed guide to ABM in 2021.
Personalize sales approach
Technographic data helps the marketers understand the prospect on a deeper level. As the competition in the market is soaring, companies need to rely on data-driven decisions and sales approaches for boosting ROI.
Improve customer retention
Proper application of technographic data can improve market forecasting and drive product development. You can use it for alternate marketing activities to retain the customer by offering customized solutions.
Target new markets
Segmented data helps in regional market analysis. By collecting the technology database of a niche location, marketers can mold their product and strategy accordingly to boost acquisition.
Accurately segmented technographic data enables marketers to approach the right target and plan the ideal way to market a product or service. This helps the sales and marketing team to boost SQLs, avoiding wastage of efforts.
Effective management of resources
By prioritizing your audience by leveraging segmented technographic data, marketers can effectively utilize marketing resources for best results.
Explore highly accurate data for high-yielding results with these technology data cards
How can you source technographic data?
3 best ways to source technographic data-
Sourcing information using questionnaires and surveys.
Extracting data from websites. However, it comes with limitations.
Buy technographic data
Purchasing a database is the easiest way to acquire usable technographic data.
Here’s a segmented technology database, just for you
What data fields can you access?
|Business email ID|
|Year of establishment|
|SIC, NAICS, and OCC codes|
|Social media handles|
|Employee and Revenue Size|
The best source for technographic data?
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