What is technographic data?

Data segmented based on different technologies used by consumers in the market.

Technographic data helps understand a company’s technology usage behavior.

1   What hardware and software are they using?

2   How are they implementing and utilizing their varying systems and platforms?

3   What concerns are they facing using a specific technology?

What purposes do organizations use technology for?

Human resource



Research and


Technology used in organizations


Data Management



And many more!

Why must you care about and use technographic data?

The amount of data is constantly increasing, and markets are expanding. There is a constant demand for new technological advancements.

This calls for research to develop new products and services.

A better understanding of a prospective customer’s technology usage behavior enables marketers to personalize a customer journey.

icon Here’s a fact that might interest you.

Over 90% of the world’s data was created in the last three years alone, and by next year it’s predicted that each person will generate 1.7 megabytes of data per second!

Who can use technographic data?

Any B2B company which is willing to-

3rd section icon 1 Develop a technology solution

Develop a technology solution

3rd section icon 2 Market a product or service for sale

Market a product or service for sale

3rd section icon 3 Connect with an influential audience for events or seminars

Connect with an influential audience for events or seminars

3rd section icon 4 Research and analyze the technology

Research and analyze the technology usage

Almost everyone who provides services or solutions around IT already uses technographic data to a degree.

Benefits of using technographic data

marketing campaign

Improve Account-Based Marketing Campaigns

Technographic data improves the quality and reach of marketing campaigns by personalizing them. It also helps companies target organizations based on their tech stack and creates ads or emails that address the concern of the prospects. Learn more about the detailed guide to ABM in 2021.

personalize sales approach

Personalize sales approach

Technographic data helps the marketers understand the prospect on a deeper level. As the competition in the market is soaring, companies need to rely on data-driven decisions and sales approaches for boosting ROI.

improve customer retention

Improve customer retention

Proper application of technographic data can improve market forecasting and drive product development. You can use it for alternate marketing activities to retain the customer by offering customized solutions.

target new markets

Target new markets

Segmented data helps in regional market analysis. By collecting the technology database of a niche location, marketers can mold their product and strategy accordingly to boost acquisition.

sales growth

Increase sales

Accurately segmented technographic data enables marketers to approach the right target and plan the ideal way to market a product or service. This helps the sales and marketing team to boost SQLs, avoiding wastage of efforts.

resource management

Effective management of resources

By prioritizing your audience by leveraging segmented technographic data, marketers can effectively utilize marketing resources for best results.

datacard technology

Explore highly accurate data for high-yielding results with these technology data cards

How can you source technographic data?

3 best ways to source technographic data-



Sourcing information using questionnaires and surveys.

data scrapping

Data scraping

Extracting data from websites. However, it comes with limitations.

purchase technographic data

Buy technographic data

Purchasing a database is the easiest way to acquire usable technographic data.

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Here’s a segmented technology database, just for you

What data fields can you access?

6th Section icon Company name
6th Section icon Phone number
6th Section icon Business email ID
6th Section icon Website URL
6th Section icon Year of establishment
6th Section icon SIC, NAICS, and OCC codes
6th Section icon Social media handles
6th Section icon Employee and Revenue Size
6th Section icon Location/Zipcode
6th Section icon Industry sector
6th Section icon Fax number

The best source for technographic data?

DataCaptive ranks as the best database service provider.
Some unique features are-

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Data-policy compliant

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Verified using AI and human intelligence

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Updated with the most recent information

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CRM-friendly files

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