“Predicting the future isn’t magic, its artificial intelligence.”
Artificial Intelligence is the present and future of marketing! From Apple’s intelligent assistant Siri to self-driving cars, from Tesla to Netflix, Artificial Intelligence is transforming industries one after other. It is one of the best innovations of mankind! According to Wikipedia “Artificial intelligence (AI) is intelligence demonstrated by machines, in contrast to the natural intelligence displayed by humans and other animals”.
We rely on Artificial Intelligence for our various day to day tasks! “Sixty-one percent of 6,000 people surveyed said they believe AI will make the world a better place” said a report at Arm. It means a lot! While making this world a better place is at the back of our minds, in this blog we shall discover the different ways Artificial Intelligence can transform and impact our marketing.
Better marketing → more sales → motivated employees → better services → satisfied customers
Earlier, marketers were not aware of how Artificial Intelligence could bring about a change in their marketing and that it could be used to impact their customers. However, times have changed now and Artificial Intelligence has made a huge presence through its subsidiary processes like big data, machine learning and internet of things. When asked about expectations for marketing technology providers to have native AI capabilities, more than 50% of respondents said it was important or a must-have” said a report by BrightEdge. Let us now discuss how AI can transform and impact marketing-
1. AI helps you to access the overall experience of a customer
Artificial Intelligence can help you understand the overall experience of a customer by connecting different dots in their devices. By observing the different purchase patterns of a customer, one can get deep insights that could potentially help a marketer in planning and targeting customers. AI helps in getting more relevant data and appealing to the target audience. AI could be used in providing most customized in-app messaging, automated responses, and recommendations.
2. AI can assist in customizing user experience
In this digital world, customized services can play a very important part in increasing your sales and ROI. Based on data and research collected, personalized content can be designed. Artificial Intelligence can aid you greatly with customizing your user’s experience. Chatbots are the best examples to support this point. Chatbots – also known as “conversational agents” – are software applications that mimic written or spoken human speech for the purpose of simulating a conversation or interaction with a real person. Google Duplex is a great example of chatbots.
3. AI helps greatly in elevating customer experience
Customized user experience can inevitably help in improving the customer experience. When a marketer knows his customer, he is in a far better place to produce and develop products and services that can improve customer experience. For example, providing the right content to a customer at the moment when he needs it, helps him feel important and his experience could be greatly elevated.
4. AI empowers the customers
This comes with customization and elevated customer experience. A customer feels free and empowered to take his own decision and that can greatly improve your relationship with the customer. Through AI, one can suggest the best options available to a customer but the choice is always his own. For example, suggestion boxes that are available in different websites and apps allow customers to broaden their view and help them understand the best available options based on their requirements.
5. Using human recognition
Not for no reason, people say we are born in the best era! With the help of AI, One can identify a face as well as the emotions on his/ her face. Amazon Rekognition is a new innovation from Amazon which can actually identify objects, recognize human faces and their emotions. What better way to provide the maximum security to a customer? Definitely a better way to understand the impact of your product on the customer!
6. AI Is the future as well as the present
The simple rule for AI is to have a large dataset, study it and provide the best and most customized services. Machines aren’t getting smarter, but their skills and usefulness have improved! It is the present and the future. It doesn’t just improve your customer’s experience but also decreases your efforts. Dwell into it and dwell deep, you will discover infinite possibilities.
And, there is more!
I have listed the most popular examples of artificial intelligence that’s being used today-
- Siri- Literally, the best thing that happened in our lives. Don’t you agree?
- Alexa- A Revolutionary product introduced by Amazon can help you with almost everything, if not everything that is!
- Tesla- Best car ever made. Do I hear a yes?
- com- They magically know what we want to buy, don’t they?
- Netflix- what is chilling without Netflix?
- Pandora- Into music? Into Pandora!
All the marketing efforts these days are into increasing customer satisfaction and giving the best service possible. We have access to big data and with the help AI that is put into the best use. It is a win-win situation for both the customer as well as the marketer. It is easily the best way to maximize our sales and improve the customer experience
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