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How Can Social Listening Turn Your Insights To Impact?

social listening turn your insights

Are you one of those people who want to turn their social insights into social impact? Well, if you are. You have found the right blog! I mean, in any case, who doesn’t want to be able to impact people with their ideas? What should you do to impact people? Communicate! What is the purpose of communication? It is to be able to understand each other. This article will help you turn your insights into ways that will impact your customers for good. 

If you want to help your customers all you have to do is listen to them. Since we are discussing organizations, we are going to have to listen to an abundant number of people. That’s where “social listening” comes into the picture. Take a quick look at these statistics, before we begin to dig deep into social listening and its importance.

  • 25% of smartphone owners between the age of 18-44 can’t recall the last time their smartphone wasn’t next to them.
  • Around 46% of web users turn to social media for making a purchase.
  • 60% say that the integration of social networks makes them more likely to share product/service reviews. 
  • 48% of online consumers expect companies to listen. 

What is Social Listening?

Social listening is the process of monitoring digital conversations to understand what customers are saying about a brand and industry online. If you want to get the general consensus for your brand or a specific campaign, social media is the place to go. But it only works if you actively pay attention to what people say. Now that you know what social listening means, let us find out how social listening can help turn your business insights into business impact.

There is no end to learning about your customer!

Hence, there is no end to social listening!

You must listen more to learn more. Do not wait for any crisis to occur to collect the data. Learning about how your customers feel about your brand will yield you with the necessary information that will help you with formulating strategies for marketing and product development.

Social learning helps you with understanding the "Why?"

Understanding why the customers have a bad or good sentiment towards your brand is very important for you. You have to optimize the good sentiment and minimize the bad sentiment. When there is a sudden shift in how people feel about your brand, you obviously want to dig deep and find the reason for it. How can you do it? Social listening!

Look for content trends

Social listening helps you to understand the trends that work well with content relating to your brand. That way you will be in a better place to produce the content that is more likely to appeal to your audience.

Listen to their pain points

The best advantage of social listening is that through this technique you can learn and find out about the problems people face and about their business pain points, it will help you to come up with the solutions that will directly address their pain points.

Take a look at the content of your audience share

When you take a look at the content that your audience shares on their Social Media platforms, you can find out about their needs and use it as an opportunity and come up with content that will be relatable to them!

Capitalize on your user-generated blogs

By asking your customers to post positive pictures or quotes, you are not just able to enhance your customer relationship but are also promoting your brand.

Keep track of the complaints that you receive from existing clients

You can go through the different types of complaints that your existing customers have and come up with different strategies to cater to the needs of your customers and improve the quality of your service.

Look for the not-so-obvious trends

Do not track only the obvious trends, look beyond the surface. Social listening goes beyond social monitoring. Track what your target audience talks about your competitor’s products/services, keep yourself updated with new products in the market and recent happenings.

Use the data

Collecting data in itself will not do anything! You have to use that data and come up with strategies that will help you impact and influence your target audience.

Content that will appeal to your audience

When you observe the different trends of your audience and existing customers you will have a strong base for development and growth. This allows you to be in a place where you will be able to figure out what appeals most to the audience.

As your business grows, the scope of social listening grows as well

As the business grows, you will have a larger audience and a variety of other different problems that they might be facing. Along with strong social listening, it is important to make the optimum utilization of the technology and the data.

Take a look at how different brands respond to their customer’s queries, feedbacks, complaints, etc. Keep your game strong, be aware, and be up-to-date! Respond positively, genuinely and be interested to help! Your customers will thank you for it!

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