How video marketing campaigns influence purchasing behavior

“I’ve learned that people will forget what you said, and forget what you did, but never forget how you made them feel.”

Maya Angelou

Sales is the ultimate reward and measuring tool for any business organization, right? All of us want rewards, success, sales, in our business. We are running our business for a long haul and we need monetary rewards in order to run!

Let us start off with discussing how we can achieve just that. Our main focus for this blog is video marketing! Why is it so important for our success and how you can use it effectively? Let us find out!

Before understanding how video marketing campaigns can influence your customer’s purchasing behavior, we must first understand the Six Stages to the Consumer Buying Decision Process (For complex decisions). Actual purchasing is only one stage of the process. They are as follows-

1. Problem recognition- awareness of the problem
2. Information stage- gathering the information of the product/ service that can solve the given problem
3. Evaluation of the alternatives- evaluate all the available options
4. Purchase decision
5. Purchase
6. Post purchase evaluation

Through video marketing campaign, we can influence a customer during the first 4 stages! In order to ensure maximum sales, we must utilize different types of advertisement tools and strategies….

Why video marketing?

Video marketing is the most interesting form of marketing, plain and simple !  Video production is not as expensive as it used be, these days one can even use smart phones for their video marketing campaigns. It is engaging and accessible, so why not?

So, how really can video marketing campaigns influence customer behavior?

1. A video can engage the laziest of people- it is so easy to watch a video, it doesn’t require much energy and efforts! Any person would prefer watching a video over having to read something. Watching a video is simply easy!
2. A video can evoke emotions far more greatly than words- a video grabs the attention of your auditory and visual senses and can influence your customers far more than just words because words only grab visual senses.
3. A video can explain everything- With the help of a video, complex data can be easily explained and understood.
4. You can start standing up for great causes and make people aware- Through a video, you can put your vision out way more clearly than you can do with words. You can promote your brand as well as the cause that you believe in! The best example for this is Dove, when Dove started their campaign discussing and recreating the definition of beauty. The message is so beautiful and worthy!
5. Google loves videos! – Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. “You’re 53 times more likely show up first on Google if you have a video embedded on your website” according to Moovly.
6. Video builds greater trust- When you are focused in providing videos in your content you give a subtle message to your customers that you care about them and build greater trust which in turn will help you in greater sales and ROI.
7. Video appeals to the millennials- it is a generation of busy people! People find a video more appealing over a descriptive post or blog because that doesn’t require any efforts. It is easy and preferable.
8. Videos are easily accessible- You can watch a video on your smart phone at any given time! Every year, the number of smartphone users are only increasing! YouTube reports mobile video consumption rises 100% every year. A study showed that people are far more likely to feel personally connected to a video when they viewed it on their phones rather than on any other device!

The bottom line is…