The Famous Personality Once said “That some achieve great success, is proof to all that others can achieve it as well.”- Abraham Lincoln.
Yes, the 16th president of the United States, Lincoln gave us inspiring words that have endured till today. Abraham Lincoln, well known for his contributions, nationalistic achievements, and the abolition of slavery has articulated some of the best memorable speeches and lines from his political career. He sure did beat the system with his amazing oratory skills, we can precisely learn how to connect with people from his exquisite perspective.As we all know, connecting with people is one of the linchpins of marketing to enhance your business. Let’s now try and implement his i.e., Abraham Lincoln’s words in the perspective of marketing and not to forget, the words from famous personalities can be a good fit for your needs. Abraham Lincoln gave us his words, sharing the language of his life. People needed guidance to succeed and Lincoln gave more than one.
- Don’t wait, Take actions: Why? “Don’t wait for the right opportunity, create it.” Well, the trick here is to focus on getting better and not how good you are. To ensure that you are heading towards your marketing goal, take effective steps to create good marketing plan and reach out to customers. Procrastinating can cause you major drawbacks and opportunities sure do come to you when you’re hustling.
- The Desire to prepare: You heard that right! Abraham Lincoln, the American statesman, once said, “Give me six hours to chop down a tree and I will spend the first 4 hours sharpening the ax.” Must Read: deadly challenges marketers face today. Preparing for challenges and organizing things is the best way to make sure you are progressing at all times. Marketers should dedicate most of their time in preparation which will ultimately save their time in execution.
- Team Motivation: Abraham Lincoln’s speech and thoughtful quotes not only etched the moment in the minds of those who were at the ceremony but had a great impact on the very fabric of America and other parts of the world. Lincoln’s role in the American Civil War says it all. The above photo clearly depicts how Lincoln worked with his team to reach their goals. It is important for the marketers also to find out what motivates their team and stepping beyond our thoughts to become great communicators in business.
- “We” effect: Lincoln clearly stayed far away from the word “I”. To captivate your customers on an intuitive level it’s very important that you use the word “We.” To make your emails and newsletters more credible, use “WE” to effectively gain prominence, trust and perceive confidence. Words like “Our” and “We” helps you connect easily with the readers.
- Positivity: Abraham Lincoln believed in looking at the brighter side, he said, “We can complain because rose bushes have thorns, or rejoice because thorn bushes have roses.” Being optimistic can advance your efficiency and execute your plans.
- Reputation: Protecting the company’s name and reputation is in the hands of the marketer. Be very careful before leaking the information about your services to the world, company’ reputation matters like Lincoln quotes, “Reputation is like China, once broken it’s very hard to repair.” Also read, how dirty data can ruin your company’s reputation. Reputation of the company can gain:
- Good standards