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Inspiring Marketing Secrets To Learn From The Great Abraham Lincoln

Marketing secrets to learn from the great abraham lincoln
“That some achieve great success, is proof to all that others can achieve it as well.” – Abraham Lincoln.

Yes, the 16th president of the United States, Lincoln gave us inspiring words that have endured till today. Abraham Lincoln, well known for his contributions, nationalistic achievements, and the abolition of slavery has articulated some of the best memorable speeches and lines from his political career. He sure did beat the system with his amazing oratory skills, we can precisely learn how to connect with people from his exquisite perspective.


As we all know, connecting with people is one of the linchpins of marketing to enhance your business. Let’s now try and implement his i.e., Abraham Lincoln’s words in the perspective of marketing and not to forget, the words from famous personalities can be a good fit for your needs.


Abraham Lincoln gave us his words, sharing the language of his life. People needed guidance to succeed and Lincoln gave more than one.

1. Don't wait, take actions

Why? Don’t wait for the right opportunity, create it.” Well, the trick here is to focus on continuous growth and improvement. To ensure that you are heading towards your marketing goal, take effective steps to create a good marketing plan and reach out to customers.
Steps to reach today
Procrastinating can cause you major drawbacks and opportunities come to you when you’re hustling!

2. The desire to prepare

You heard that right! Abraham Lincoln, the American statesman, once said, “Give me six hours to chop down a tree and I will spend the first 4 hours sharpening the ax.”

the desire to prepare for challenges
Preparing for challenges and organizing things is the best way to make sure you are progressing continuously. Marketers should dedicate most of their time in effective preparation which will ultimately save their time in execution.

3. Team motivation

Abraham Lincoln’s speech and thoughtful quotes not only etched the moment in the minds of those who were at the ceremony but had a great impact on the very fabric of America and other parts of the world. Lincoln’s role in the American Civil War says it all.

The above photo clearly depicts how working as a part of the team is crucial in reaching goals. It is important for marketers also to find out what motivates their team and step beyond thoughts to become great communicators in the business.

4. "We" effect

Lincoln clearly stayed far away from the word “I”. To captivate your customers on an intuitive level it’s very important that you use the word “We.”

Success effects

To make your emails and newsletters more credible, use “WE” to effectively gain prominence, trust, and perceive confidence. Words like “Our” and “We” help you connect easily with the readers.

5. Positivity

Abraham Lincoln believed in looking at the brighter side, he said, “We can complain, because rose bushes have thorns, or rejoice because thorn bushes have roses.”
Being optimistic can advance your efficiency and improve execution of your plans.

6. Reputation

Protecting the company’s name and reputation is in the hands of the marketer. Be very careful before leaking information about your services to the world, company’s reputation matters. Lincoln quotes, “Reputation is like China, once broken it’s very hard to repair.”
Reputation of the company gain

The reputation of the company can gain:

  • Loyalty
  • Relations
  • Customers
  • Good standards

So ensure to hold it in the highest regard.

7. Clutch every chance

Abraham Lincoln did not live a long life but he definitely grabbed every oppurtunity and made his life count. This teaches all of us, to do everything in our power to reach our destiny. Seizing every chance we get to upgrade our personal and professional growth.
Clutch every chance

8. Leadership skills

Best leaders like Abraham Lincoln himself lead by example, it’s extremely important to get in trenches with your team. By being their advocate for the upper management and facing the same risks, a leader can expect support and work loyalty from his/her team.
Leadership skills

9. Social & communication skills

To persuade your readers, empathy and emotional intelligence are vital. With that, you need to have top-notch social skills to attract customers. Abraham Lincoln gained support from his nation for the exclusive skill to persuade and lead teams.
Social and communication links

Abraham Lincoln was a renowned storyteller, much of his success is associated with his ability to connect with people. In marketing, connecting with your customers is essential to establishing a business.

10. Say “hello,” to Criticisms

We sincerely request you not to ignore advice and criticisms. Feedback is crucial for the development of a company. Accept advice, meanwhile follow your own instincts. This is just what the great man Lincoln did and used the opinion of others to self-correct and improve.

Criticism and customer feedback
Most of the leaders who surround us have a major influence on business and life because of their inspiring quality. Abraham Lincoln is one such legendary man who carved the best out of people with his communication skills. Marketing can work some leadership skills and improve their companies and business and we are certain you can do it considering the above mentioned motivating qualities. Also, read how other companies are building their status. Next time when you find failure and stress staring at you, stare right back and think of Lincoln.

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