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In the current business world, Social Media platforms are open hunting grounds for marketers. It’s one of the coolest ways available today for brands to connect with their audience & do their promotion.
Social Media which were earlier platforms for people to simply connect, post their updates & share photos paved the way for companies to enter for upgrading their business, primarily because marketers know that where there are people there is a chance for business. Today more & more companies are embracing the concept of Social Media.
The notion that Social Media is only for B2C no longer exists as (B2B companies ) worldwide have realized its potential in generating revenue & goodwill. Effective Social Media Marketing programs are top on the priority list for marketers of B2B organizations.
Bonus: WHY SOCIAL MEDIA MARKETING IS IMPORTANT IN DIGITAL MARKETING According to this (research done by Omobono)
Social media not just help B2B marketers to benefit from it but also could be the most effective marketing channel of all. Social media marketers are gaining importance & respect as magicians who generate revenue for organizations.
But the funny thing about Social Media marketing that businesses have to understand is that just opening up accounts & staring at the screens, won’t bring in any money. It will take time, investment, commitment, strategy & a whole lot of effort to generate success. B2B marketers should take special care since the planning of the strategy has to be done as per the industry type & they should make sure their accounts don’t go stale & outdated.
The typical B2B Social media playbook today is “blog, build social media channels, share brand content & boost”. What marketers have to do is going beyond these as the buyers in the B2B segment are much more discerning about whom to follow, what content they read & share.
Besides Facebook, LinkedIn, Instagram & Twitter are constantly changing their rules on what is to be shown in their social feeds & new platforms are emerging day by day. B2B marketers should make sure that the strategies they apply are in effect with the trends to ensure that they do not fall behind.
Read on the techniques that we have jotted down for the marketers in the B2B segment so that you never get stuck in a social media rut.
Revamping & optimizing your profiles can sometimes be the simplest & most effective way to give boost to your B2B social media presence.
What many marketers forget is that Social media is a platform for advertising rather than rocket science. Trying & experimenting new methods is what marketers have been doing since the concept of business got introduced. Going beyond just creating accounts in channels, blogging & sharing the content is what social media marketers should be focusing on.
Running regular analytic reports will let you know how to improve or tweak your strategies which can lead you to the path of success in social media marketing. Looking at what has & hasn’t worked for you in the past on each platform can figure out practices that are best to leave behind & the ones you should expand on for future success.
There might be a hell lot of other B2B companies on various social media platforms, which may be selling product/service similar to yours. The only way to stand out from them is by bringing something to the table which is focused, original & engaging to customers.
With so many Social media channels to focus on it’s easy for marketers to lose track. So every once in a while, you should stop and examine your social media presence. Social media is an evolving platform, which means applying the same model again & again will only result in failure. Marketers should also never forget that their target is to gain goodwill & business from the audience and not showing power in Social media.
Also, read our blog on 10 EASY HACKS TO BOOST SOCIAL MEDIA ENGAGEMENT
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