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Email is old-school! This is the era of marketing where social media platforms rule! Though the surge in marketing strategies on social media is appreciable, by no means can it discredit the role of email listing in the various sections of digital marketing?
Marketing in the digital platform relies heavily on the numbers game, trying to draw as many people to like, follow or subscribe for posts. The recent survey suggests that there are more than 2.6 billion email users worldwide, almost twice the number of daily active Twitter and Facebook users combined.
Thus, considering the available market, more people around the planet are associated with an email id than with a Facebook account.
Despreneur magazine said, “Email is still the king. We’re seeing anywhere from x25 to x10 when directly comparing email and social in terms of clicks generated.”
Unless someone is looking to make a purchase, it is highly unlikely that looking at a post flashing on your screen continuously would make much difference to influence the buyer. Social media cannot rival emails in the regular and stable information being provided to the user.
“Email marketing is much more efficient as we have a well-segmented opted-in list,” says Mihail Stoychev from iSenseLabs
In general, people use social media for enjoyment. Sharing photos, playing games, chatting with friends – social media is where people go to relax. Email, on the other hand, is geared more towards business. It gives email an edge when it comes to marketing.
Emails give the customer a feeling of privacy and individual attention. The mail that addresses you by name has a far better chance of being acknowledged than something that is generic. Though this can be tedious at times, it can guarantee substantial clicks and subscribers.
As stated earlier, emails in the B2B sector are specific to the purpose. They do not stall or sidetrack the user but are definitive. While retaining its eye-catching content, emails can also be addressed in a manner that keeps up with the professionalism of marketing.
“Email will almost always have a better ROI as it’s less expensive and easy to deploy with very good conversions assuming design and content are following best practices,” says Amir Chitayat from OpenMoves.
With email marketing, you fully own your list of prospects. There is a lot more freedom in the content that can be posted without severe repercussions. But with Facebook, Twitter, or any platform that is not your own, your list of prospects could be taken away from you at any time.
Chad White from Litmus states that the algorithmic changes in Facebook severely limit the organic reach of posts. “If you have 2,000 Facebook fans usually only 2-5 people will see each post you publish,” says Stuart Marler from Retriever Digital. On the contrary, emails are not subject to such screening and have a far wider reach.
Having customers in your mailing list can ensure a lasting bond, accompany them throughout their association with the company by a variety of emails, from promotions of products, updates, reminders, and lots more. Such activities, though cannot be shown to affect sales directly, can increase customer engagement, thus improving relations.
In conclusion, in the words of Dave Choplin, Head of Microsoft’s Envisioneers, “The key thing for me is to dispel the myth that email is dead. Everything has its place and it’s really understanding which is the right tool for the job.”
Hence it is not wrong to say that Emails and Facebook are contrasting platforms for marketing, comparing the two would not do justice to their modes of function.
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