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When we think of St. Patrick’s Day, we are reminded of green beer, mouth-watering treats, and St. Patriick’s day parade and which now has turned into a field day for any marketers out there!
Let’s begin with some facts about the Irish holiday:
You can include content-themed around the celebration. The simplest thing you can do is to put your keyword as St. Patrick or St. Patrick’s Day and include those elements which resonate with the visitors on your website or your social media handle. You can pitch in your products and services too.
Advertise your holiday offers through various social media channels of your company; post creative photos or short format content on Facebook, Twitter, Instagram, LinkedIn [maintain a little bit of a formality over here].
You can design templates that talk about sales which you can advertise on your website through pop-up content. Add a section in the pop-up where the visitors can type in their emails and sign-up accordingly. Make sure to create something really appealing.
Music makes the world unite. You can include Irish music in the short videos or tutorials that you want to post on your site or YouTube account. A specific group of existing customers/ new visitors may find them engaging.
Photos are a great way to share stories. By taking holiday-themed images, place them together in a blog to represent the outlook that comes with your brand.
Let the theme be St. Patrick’s holiday; you can show how to prepare corned beef and cabbage or prepare a homemade shamrock hat, etc.
Let the weekend e-mail newsletter be holiday-themed- include artistic and engaging articles in it.
During holidays it’s important to focus on brand awareness, not sales. To make sales on St. Patrick’s Day is like tailoring the information to reflect holiday or attention. Be intelligent enough to pitch in your services along with the offers that you make to your audience.
A marketing campaign can sometimes go overboard on planning. Preparing ourselves for any situation and working accordingly is good. However, planning too many things and taking too much time with little or no action does not make sense- 80% of the things might be in your mind while 20% may be the actual action taken.
Plan a great email marketing campaign with databases of qualified leads. Get them now.
Unfortunately, there is intense competition as audiences need constant attention- People prefer content that is unique and worthwhile and marketers really need to catch up on their instincts to put across appealing content on St. Patrick’s Day.
Holiday seasons are great for marketers as people would already be very excited about them, and the one thing that they need to do would be to pitch in their business in an appropriate and intelligent way. Things may not seem very viable for B2B marketers at times, but they are exploring opportunities that come along the way during such holidays as St. Patrick’s Day nowadays.
Do you have anything to share about St. Patrick’s Day? Let us know in the comments below.
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