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Importance Of Building Or Buying An Email List

importance of buying email list

“Did you know that the average expected ROI for every $1 you spend on email marketing is $42?”

In the B2B space, email marketing is one of the primary and most important drivers for sales communication with customers. However, many companies fail to build an accurate, effective, data-driven, and targeted email list despite knowing this, thus losing on premium prospects.


This is why it makes sense to buy an email list.

Here’s a data-driven guide to email marketing in 2021
data driven email marketing

What is a B2B email list?

A business-to-business email list is a database of emails of your prospective customers. This type of list is used by businesses to connect with leads personally to bring them into the sales pipeline and boost ROI.


A segmented business email list can boost the success of any business. Whether you are an affiliate marketer, eCommerce, SME, Saas, or if you’re selling information, services, or products, the reasons for purchasing an email list are inevitable for goal-oriented marketing campaigns.

Advantage of buying the right B2B list

Email list building is the act of increasing the number of your email subscribers. As the number of your subscriber’s increases, the stronger your email list gets.

Email delivers the highest ROI for marketers

advantage of buying right b2b list

Let’s explore the benefits of purchasing an email list at present before discussing briefly the way to build the list.

Buy the best business email lists to prospect faster
best business email lists
Being personal in online conversations

1. Easy to share your messages with a personal touch

With email marketing, the tone of the conversation is personal, and the channel and technology associated with it are as you land into an inbox directly. The simplest form of personalization is to address each person by name. Being personal in online conversations makes your users feel more important, increasing the conversion rate.

2. Gets visitors to return to your social media profiles or website

Your visitors are valuable. People are much more likely to revisit your website or social media handles if and when they receive an email from you. Also, since the emails stay in the inbox for a long time (unless deleted), it helps the visitor return to it infinite times.

visitor revisit your website
effective marketing format in b2b industry

3. Emails are on record and thus more professional

An email address using your domain name makes it easy for readers to visit your website. Also, emails are great marketing assets– with any email that you send, you leave a mark on the person’s inbox with your contact details with someone. Studies show that email marketing is the most effective marketing format in the B2B industry, as it helps you connect with accounts of premium decision-makers.

Self-hosted email marketing platform for all your email marketing needs!
email marketing platform

4. The finest way to build trust

Marketing is a relationship where you have to nurture it constantly to grow. Emails help customers build trust by sending messages anticipated by the recipients, which works efficiently for engaging the customer. There are several instances in the sales funnel where you can use emails to build trust.


With email marketing technologies, you can automate and personalize your email content with data-driven insights for a long, fruitful business relationship.

finest way to built trust
equally effective across all devices

5. Equally effective across all devices

As the communication devices around us see new advancements every day, emails are read on varied setups. Smartphones, tablets, and virtual assistant AI devices can no longer be ignored by email marketers, as they record a massive part of all email interactions.


Studies say that mobile accounts for 26% – 78% of email opens, depending on the target audience, product, and email type. This shows that emails are the best mode of communication with minimum execution of resources.

6. Comparatively, a low-cost marketing method

For every $1 you spend on email marketing, you can expect a return of $51. Though email marketing strategies have changed over the years, it remains one of the most cost-effective marketing methods, mainly in the B2B sector. In fact, for the very best online marketers, email marketing is their go-to marketing channel.

email marketing strategies
Get ready-made lists for a fuss-free marketing
fuss free marketing
reach engaged and aware audience

7. Reach an already engaged and aware audience

Email subscriber engagement can be hugely impacted by sending the right message to the right person at the right time. By sending emails with relevant content related to your brand and your subscribers’ interests, you nurture the visitor and make way for him to revisit your website.

8. Unique content for various purposes

The importance of emails can have varying reasons depending upon the content in them. Considering the stage of the sales funnel the receiver is in, companies can send emails for engaging, trust-building, or even retaining the person. This makes email a one-stop solution for all your sales and marketing needs.


Based on the type of emails that you send, you can prospect the following types of followers or subscribers-

  • Users who read the email but didn’t click on the link provided
  • VIP or premium users
  • Inactive subscribers
  • Users who have purchased once
  • Users who abandoned their cart
unique content for various purposes

How to build an email list?

Irrespective of how easy it sounds, the practice of building an opt-in email list is complex. Building an effective and data-driven email list requires patience and a strong strategy. There are broadly three ways in which you can build a business email list.

Manual collection

This can be done by circulating survey forms, questionnaires, feedback forms, etc., and collating the email addresses mentioned manually.


Pros – Inexpensive.

Cons – Incorrect data, Tedious process, Invalid information.

Source it online

This is the process of collecting and growing your email list using Facebook, LinkedIn, Instagram, etc. You can also include various online methods like website pop-ups, advertisements in social media portals, or web scraping.


Pros – Can collect a massive amount of data in a short span.

Cons – Un-segmented data.

Buy it from a third party

If you are looking to buy an email database by industry or B2B data solutions, this is the best option. Professional B2B database providers offer potent and segmented data from different industry sectors and geographical regions.


Pros – Can collect a massive amount of data in a short span.

Cons – Charges applied for the list/plan/service.

We empower businesses and help you achieve sustainable growth through 360-degree data-driven solutions. We enable you to identify, connect, nurture and convert your high-value prospects with profitable marketing and sales campaigns. Our segmented email lists have helped over 50 companies across the USA, UK, Australia, and other countries to meet their sales goals effectively and efficiently.

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We hope this article gave you the best insights to implement and yield the best results practically. Feel free to drop your thoughts below.

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