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Since World War II, the healthcare system has experienced change and growth with the evolution of medicine and technology, especially in the past 20 years. These changes are a reflection of a multitude of developments, including shifts in the american way of living, evolving expectations, political and philosophical changes. As the fundamental changes in the healthcare system evolve, so does the expectations of consumers towards Physicians.
Medicine is a profession based on service, and physicians equip themselves with skillsets, science, and technology to preserve or restore a patient’s functioning to a great extent. In today’s times, the average american has a life expectancy of 78 years, and as the population ages, healthcare becomes inevitable. Along with the life expectancy rate, the increase in population creates a high demand for healthcare professionals to tend to various stages of life, diseases, and pandemics.
Facts:
According to the U.S. Labor of statistics, the number of physicians employed in 2018 alone was 756,800.
Employment of healthcare professionals is projected to witness a growth of 14%, adding over 1.9 million new jobs.
Physicians are also in constant touch with product suppliers, services and institutions that help them perform their duties more efficiently and effectively. Some of the vendors that a physician depends on are –
physician equipment suppliers, medical distributors, medical manufacturing units, surgical instrument suppliers, healthcare product dealers, pharmaceutical companies, and sellers, hospitals, medical institutions, and research center.
Although it’s incredibly hard to reach a physician, this can be simplified with the help of a comprehensive contact list of the physicians. Our opt-In physicians email list. A physicians marketing list gives you access to reliable, verified, validated active contact details of physicians from any geographical location of your interest like the U.S., U.K., Australia, Germany, and more!
Reach top physicians of the world with reliable database solutions that facilitate multi-channel campaigns, generate sales-qualified leads, and encourage customer-centric service! read more to learn about different physicians by specialty, how to reach them, and what they offer to the healthcare system.
What they do:
Surgeons are physicians who treat deformities, diseases, and injuries by invasive, minimally invasive, and non-invasive surgery. They tend to the needs of a patient’s pre-operative diagnosis and post-operative surgical care treatment. A surgeon can specialize in podiatry, general surgery, dentistry, neurological surgery, cardiac surgery, pediatric, orthodontics, and even veterinary medicine. Surgeons can utilize their education, training, and skills in – private practice, government service, uniformed service, academic medicine, institutional practice, hospitals, and ambulatory surgery.
How to reach them:
Build an active surgeons email list that allows you to connect with the top surgeons through multi-channel campaigns smoothly. You can either build your email list or buy it from a credible database provider. An email contact list will help you identify your potential surgeons interested in your line of production or services and to further segment them based on your marketing needs objectives.
Employee growth expected:
Surgeons employment is looking at an increase of 7% through to 2028. The next decade is expected to witness a need of over 125000 surgeons.
Fun fact:
Surgery was practiced as early as 1600 BC, and evidence shows Egyptians to be the first to practice the primitive form of surgery.
Marketing Tip: Wondering what are the best practices to build an effective Surgeons email list?
Read more: Excel in B2B List Building today!
What they do:
Dentists are physicians who specialize in oral health. They diagnose, promote, and prevent oral diseases and conditions related to the oral cavity. specialties under the American dental association include – dental anesthesiology, endodontics, orthodontics, pediatric dentistry, prosthodontics, oral surgery, and periodontics. The dental category workforce includes – dental assistants, lab technicians, dental hygienists, nurses, and dental therapists.
How to reach them:
You can get access to the full contact details of a dentist irrespective of their geographical location, years of experience, etc., through a full contact dentist database. The full contact details include official email id, direct dials, office address, fax, verified social media profiles, and much more. With these details, you can directly contact them through emails, call, or even schedule an appointment.
Employee growth expected:
There are currently an estimated 132,800 dentists in the United States. The dentist’s job market is expected to grow by 19.4% by 2026.
Fun fact: –
The earliest dentist known by name is Hesi-Re. He lived in Egypt over 5,000 years ago.
• George washington, the first U.S. president, never had wooden teeth. His dentures were made from gold, hippopotamus tusk, elephant ivory, & human teeth!
Marketing Tip: A segmented audience base helps you deliver relevant content and marketing campaigns, increasing engagement.
What they do:
Doctors who specialize in the medical and surgical aspects of treating any skin-related disorder or diseases are called dermatologists. They also treat hair, nail, and mucous membrane disorders. The fields that dermatologists specialize in are – cosmetic dermatology, dermatopathology, trichology, immunohematology, pediatric dermatology, tele-dermatology, dermatoepidemiology. Some of the significant diseases treated by dermatologists are skin cancer, skin infections, and eczemas.
How to reach them:
Personalizing the buyer experience can add value to your audiences’ experience with your brand. Personalized email campaigns designed with the help of a dermatologist mailing list not only garners the interest of your prospect but also helps get you a sales return that is six times more than bulk email campaigns.
Employee growth expected:
There are over 372,400 dermatologists employed in the United States. The dermatologist job market is set to witness an increase of 11.4% by the end of 2026.
Fun fact:
The dermatology residency program is one of the most competitive positions in the medical field; thus, a dermatologist is most often one of the top students in the medical school academically.
Marketing Tip: Hyper-personalize your marketing strategies with ABM campaigns for healthy sales cycle!
Read more: Invest in account-based marketing to reap high conversions!
What they do:
Physicians who have specialized training in metabolic disorders and treat patients with diabetes and its complications such as diabetic retinopathy, kidney damage, and diabetic neuropathy. They practice individually or work in laboratories performing clinical research for pharmaceutical companies. Diabetologists also complete a residency in internal medicine and choose a sub-specialty in endocrinology.
How to reach them:
Segmented diabetologist marketing list allows businesses to run targeted email marketing campaigns to encourage customer engagement. A diabetologist email list generates 36% of your revenue by channeling targeted marketing that promotes sales, special offers, discounts, and more. Segmented marketing list can help you understand the buying behavior of your audience and can help build strong customer relations.
Employee growth expected:
According to the U.S. Bureau of labor statistics, job growth for physicians and surgeons, which includes diabetologists, is expected to increase by 8% by 2028, which is faster than the average job growth predicted for all career fields.
Fun fact:
More than 34 million people in the United States have diabetes, and 1 in 5 don’t know they have it. More than 88 million U.S. adults—over a third—have prediabetes.
Marketing Tip:
Segmenting your audience based on psychographic, geographic, and demographic behavior allows you to better know your customer base, and align your marketing and sales efforts.
What they do:
Doctors who diagnose, treat, and prevent hormone and gland related medical conditions are knowns as endocrinologists. The human endocrine system consists of adrenal glands, hypothalamus, ovaries and testicles, pancreas, thyroid glands, and pituitary glands. They treat people with diabetes, thyroid disease, osteoporosis, infertility, and diseases that can affect growth, development, and metabolism. The subspecialty of endocrinology includes – pediatric endocrinology, reproductive endocrinology.
How to reach them :
Endocrinologists stay updated with new trends and are always on the lookout for the latest technology. You can use an endocrinologist marketing list to curate a marketing template to pitch your product or use relevant resources in email campaigns to add value to their service. This not only piques their interest in your brand but also share your informative content with colleagues. By giving away free resources, you can also acquire new customers that cuts unnecessary acquisition costs.
Employee growth expected:
24% of endocrinologists saw 50-75 patients each week, while 23% of endocrinologists saw 25-39 patients each week. Endocrinology is estimated to experience an 18% growth rate in employment in the coming years.
Fun fact:
Even though endocrinology has been studied for millennia, the term hormone has only been used since the early 1900s.
Marketing Tip: You can close deals 2x faster by directly contacting the directors and executives
of the endocrinologist industry.
What they do:
Surgeons involved in restoration, reconstruction, or alteration of the body are called plastic surgeons. There are mainly two categories – reconstructive surgery (which includes craniofacial surgery, hand surgery, microsurgery and treatment of burns) and cosmetic surgery (which aims at improving the aesthetic appearance of the human body such as breast enhancement, facial contouring, facial rejuvenation, body contouring, and skin rejuvenation).
Plastic surgery sub-specialties are – aesthetic surgery, pediatric plastic surgery, microsurgery, hand surgery, burn surgery, and craniofacial surgery.
How to reach them:
Plastic surgeons spend most of their time tending to patient care pre-surgery as well as post-surgery. In the limited free time they have, they spend 46% of their time to check their official emails, and most times, it’s through their phones. Hence it becomes important to make sure that your plastic surgeon email campaigns are optimized for all devices. A campaign that’s not optimized can result in the loss of valuable leads.
Employee growth expected:
There are 52,892 people employed in the plastic surgeons industry in the U.S. as of 2020. plastic surgeon industry in the U.S. increased by 4.1% on average over the five years between 2015 and 2020.
Fun fact:
World war I and world war II resulted in new advancements in plastic surgery. Many of these procedures included skin grafts and reconstruction of limbs.
Marketing Tip: Write effective content for social media to generate more leads!
Read more: Learn the art of content marketing for improved lead generation.
What they do:
A neurologist is a medical physician trained in diagnosing, treating, and managing disorders that affect the spinal cord, brain, and the nervous system. Neurologists trained by subspecialty perform intraoperative brain and spine monitoring. Subspecialties include clinical neurophysiology, epilepsy, child neurology, neurorehabilitation, neurodevelopmental disabilities, hospice and palliative medicine, neurocritical care, vascular neurology, sleep disorders, neuro-oncology, neurogenetics, and behavioral neurology.
How to reach them:
Neurologists are active on professional networking sites like linkedIn and can be reached through their verified social profile details that are made available in a neurologist sales list. LinkedIn marketing ensures you establish direct contact with top neurologists from around the world without intermediaries’ interferences.
Employee growth expected:
There are currently an estimated 372,400 neurologists in the United States, and by 2026 the industry will grow by 11.4%.
Fun fact:
The history of neurologic and neurosurgical innovation at the johns hopkins hospital begins with the institution’s opening in 1889. In the early 1900s, harvey cushing, “the father of neurosurgery,” performed the first successful brain tumor operations.
Marketing Tip: Use a social media calendar to keep track of your posts and campaigns.
What they do:
Specially trained doctors who work with babies, infants, adolescents, and young adults up to the age of 21. Pediatric care can begin from even before conception and through pregnancy. Most pediatricians work as primary care physicians who diagnose and treat health conditions, administer vaccinations, and offer health advice to parents and caregivers. The subspecialties of pediatric care are – critical care pediatrician, pediatric oncologists, pediatric cardiologists, pediatric pulmonologists, neonatal-perinatal pediatricians, pediatric endocrinologists, pediatric gastroenterologists, and pediatric neurologists
How to reach them:
Most physicians are part of their respective specialization online communities and forums. They use this platform to engage with users that have health concerns. You can run pediatricians focused-campaigns that post online frequently. When you engage with the social profiles of pediatricians, you have a higher chance of getting noticed as they are socially very active on healthcare platforms
Employee growth expected:
There are currently an estimated 29,600 pediatricians in the United States. The pediatrician job market is expected to grow by 15.2% between 2020 and 2026.
Fun fact:
The first pediatric hospital opened in Paris, France, in 1802. To become a pediatrician today, a student must complete 11 years of schooling post-high school graduation.
Marketing Tip:: Lead nurturing campaigns help convert your prospects to customers 2x faster!
Read more: Nurture your Leads today with B2B Lead nurturing services
What they do:
An Obstetrician is specialized in care during pre-conception, pregnancy childbirth, and postpartum, whereas a gynecologist is a trained physician who diagnoses, treats, and prevents disease related to the female reproductive system and cares for the overall well-being of women’s health. Postgraduate training usually comprises of both to make a physician adept at caring for the female reproductive organs and through pregnancy. Their training includes ultrasonography, infertility, family planning, reproductive endocrinology, gynecologic surgery, gynecologic oncology, genetic counseling, issues surrounding prenatal diagnoses, breast health, maternal-fetal medicine, and urogynecology surgery.
How to reach them:
Healthcare is continuously changing and presents itself with new sales opportunities from emerging platforms. Women’s health, especially, has seen a rise in wellness and diet-based therapy, closely monitored by OB/GYN. Email campaigns that address women’s health issues through webinars or wellness programs are sure to garner the interest of OB/GYN who, in turn, advise their patients on the same. Utilize an obstetrician & gynecologist campaign list to run trend-based marketing and provide them with valuable tips they can’t resist.
Employee growth expected:
The United States currently employs 21,700 gynecologists and is expected to grow by 15.2% between 2016 and 2026.by 11.4%.
Fun fact:
Cesareans are the most common major surgical procedure performed in the U.S.
Marketing Tip: Provide eBooks and whitepapers with informative content and valuable tips
Read more: Access free eBook templates!
What they do:
A psychiatrist is a physician trained to diagnose, prevent, study, and treat mental disorders due to physical illness, a combination of physical and mental ailments, or psychiatric. A psychiatric has training that comprises of bio-psycho-social approach to assessing, managing, and treating mental illness. The subspecialties in the field of psychiatry are forensic psychiatry, addiction psychiatry, child and adolescent psychiatry, geriatric psychiatry, brain injury medicine, psychosomatic medicine, hospice and palliative medicine, neurodevelopmental disorder, cognition disorders, military psychiatry and learning disability
How to reach them:
Before you start pitching your product, it’s important first to introduce your brand and welcome a prospective customer. Welcome emails are said to have an average read rate of 34%, thus ensuring that your potential customer knows about your brand. Purchase a psychiatric email address list and enhance your automated welcome emails that can direct the audience with the actionable steps they can take, e.g., visit your website, avail a subscriber discount, or engage with your social media. A psychiatric email list helps you discover new market segments and explore new prospective audiences.
Employee growth expected:
There are currently an estimated 25,530 Psychiatrists in the United States. The psychiatry job market is expected to have an employment growth rate of 3.6%
Fun fact:
According to the world health organization, “mental illness results in more disability in developed countries than any other group of illnesses, including cancer and heart disease.”
Marketing Tip: Improve lead response time and nurture audiences through marketing automation!
What they do:
Medical doctors who diagnose and treat diseases and injuries of internal organs through non-surgical methods. They prescribe or administer medication, therapy, and specialized medical care to treat any illness, disease, or injury pertaining to an adult’s internal organs. Internists can specialize in – cardiology, endocrinology, oncology, hematology, pulmonary disease, infectious disease, immunology, hematology, hospital medicine, critical care medicine, adolescent medicine, and geriatric medicine.
How to reach them:
Drip campaigns are marketing emails sent to targeted leads consistently on a scheduled time frame. Drip campaigns are customized based on the trigger or actions of the lead. Drip campaigns can be used to turn a disengaged user into a customer. When a reliable internists email list is used, marketers can run effective drip campaigns that have proven to achieve a 119% increase in click rate.
Employee growth expected:
49,800 internists are currently employed in the united states and will grow by 14.5% by 2026.
Fun fact:
The term internal medicine was used by german physicians late in the nineteenth century to describe a branch of medicine that did not use surgical methods of treatment with patients.
Marketing Tip: Align Marketing and Sales Campaigns to improve conversion rate!
Read more: Download a free template to launch marketing campaigns.
What they do:
A physician specialized in the perioperative care of patients during, and post-surgery is called an anesthesiologist. It includes the administration of anesthesia, intensive care medicine, pain medicine, and critical emergency medicine. They also provide non-surgical pain management and care for patients in intensive care units. The subspecialties of anesthesiology are – cardiothoracic anesthesia, regional anesthesia, pediatric anesthesia, obstetric anesthesia, neurological anesthesia, and critical care anesthesia.
How to reach them:
Prospective clients spend most of their time online researching information related to their specialized field of study. With the help of surveys and anesthesiologist data insights, you can create faqs that answer your prospective client’s queries. Elevated content marketing with relevant information can position your brand as a credible source of healthcare and medically related information, thus improving lead generation and increasing the traffic on your website.
Employee growth expected:
The job market for anesthesiologists is expected to increase by 15.5% from the current number of anesthesiologists employed, which amounts to 33,000.
Fun fact:
Anesthesia first entered the public consciousness on 16 october 1846. That was when William T.G. Morton, an enterprising dentist, administered ether to a young man who needed a tumor removed from his neck. Dentists initially used laughing gas as a form of local anesthesia during surgery.
Marketing Tip: Accurate insights of your target audience can lead to higher conversions rates
Read more: Utilize contact insights to discover new audience segments!
What they do:
A certified registered nurse anesthetist (CRNA) practices delivering evidence- based anesthesia and pain care services. They also tend to patients undergoing surgical, obstetrical, diagnostic, therapeutic, and pain management procedures. Their work environments include critical care floors, outpatient centers, dentists’ offices, hospital operating rooms, intensive care floors, podiatrists’ offices, pain management, labor, and delivery units. They also provide care in military facilities and government medical units. CRNAs can specialize in cardiovascular, pediatric, obstetric, dental, plastic, or neurosurgical anesthesia.
How to reach them:
A CRNA marketing list encourages businesses to align their marketing efforts to consumer insights and business intelligence, which enhances customer engagement and provides the customer with a positive buying experience and helps them to make repeat purchases. Leverage social media and experiment with campaigns as the healthcare industry changes and evolves.
Employee growth expected:
There are currently an estimated 43,570 nurse anesthetists in the United States. This job market is expected to have an employment growth rate of 3.9%
Fun fact:
Nurse anesthetists have been providing anesthesia care to patients in the United States for over a century. Most notably, nurses first administered anesthesia to wounded soldiers during the american civil war. Today, CRNAs provide nearly 40 million anesthetics to patients each year in the United States
Marketing Tip: Pay extra attention to where your audience engages with fellow potential customers.
Read more: Turn your insights into impact with social listening!
What they do:
An oncologist is a physician trained to prevent, diagnose, and treat cancer. The oncology field has three major areas – medical, surgical, and radiation. The subspecialties of oncology include – radiation oncologists, medical oncologists, surgical oncologists, gynecologic oncologist, pediatric oncologist, and hematologist oncologist. The cancer care of a patient involves a multidisciplinary team – radiation oncologists, medical oncologists, surgical oncologists, pathologist, cosmetic surgeon or reconstructive surgeon, physician’s assistant, oncology nurse, social worker, physical and occupational therapist, anesthetist and a nutritional therapist.
How to reach them: Marketing automation services can be employed to increase higher levels of engagement. Marketers have to focus on strategizing campaigns, but most of their time is spent in nurturing inactive customers to convert. Automating the nurturing process through an oncologist email database can encourage a communication process that engages customers with consistent marketing and builds brand credibility and trust.
Employee growth expected:
The oncology industry is set to grow at a CAGR of 11.9% between 2020 and 2025.
Fun fact:
The earliest description of cancer was found in the edwin smith papyrus dating back to 1600 B.C. The document describes breast tumors removed by a tool called the fire drill. However, it states that “there is no treatment.” Only 5-10% of all cancers are entirely hereditary. Most cancers develop through a combination of genetic and environmental factors, including smoking, alcohol, obesity, and diet.
Marketing Tip: Focusing on improving customer experience lead to increase in customer retention.
Read more: Implement tips from C-suit award winners.
What they do:
A cardiologist is trained to find, treat, and prevent diseases of the heart and cardiovascular system. Cardiologists are a specialty of internal medicine and medically diagnose and treat diseases like coronary artery disease, heart failure, congenital heart defects, valvular heart disease, and electrophysiology. The specializations include – adult cardiology, cardiac electrophysiology, clinical cardiac electrophysiology, cardiogeriatrics, interventional cardiology, preventive cardiology, pediatric cardiology, pulmonary artesia, echocardiography, heart failure, and transplant cardiologist.
How to reach them:
The healthcare industry evolves with increased competition among healthcare organizations. Keeping a tab on competitors and how they interact, inform, and nurture their audience can give you an insight into their healthcare marketing strategies. Competitive analysis of fellow cardiologists’ social profiles gives you deep business insights and helps you identify their pain points and how you can solve them with your products and services.
Employee growth expected:
Nearly 31,500 cardiologists are practicing and prescribing nationwide today. The southern states have the highest concentration of cardiologists, almost double the number of physicians in the western states. The industry is expected to grow at a CAGR of 8.37% by 2027.
Fun fact:
On 3 December 1967, a large medical, nursing, and technical team led by the surgeon Christiaan Barnard performed the world’s first human to human heart transplant, placing groote schuur hospital in cape town, south africa, on the international map.
Marketing Tip: Lead generation does not only improve conversion rates but also open new business opportunities!
The healthcare industry is growing at a fast pace and keeps up to date with evolving trends and various needs of the changing demographic. As the population increases, so does the need for medical care. From the neonatal stage to old age, medical supervision is necessary at some point.
In the United States alone, there’s a rapidly aging population of over 65 years, which is expected to reach 22% by 2050. Physicians and specialized physicians are now in demand more than ever and are set to experience a greater need in the following years.
What one can do in changing times is to adapt and evolve as the time requires you to.
Keep up with upcoming healthcare trends with DataCaptive and adopt new marketing strategies that give you a competitive advantage in healthcare marketing!
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