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Social media marketing is the future of digital marketing and one of the most effective ways to grow a business in the 21st century. But many B2B companies still fail to leverage certain social media to their full capacity to generate B2B leads and revenue. The only reason why B2B marketing is lagging behind B2C is that they don’t adopt new marketing strategies on B2C platforms such as Facebook and Instagram, because they assume that Facebook and Instagram are B2C-only platforms, but in reality, some leading B2B companies are using these channels to target different buyer’s persons.
This infographic will help devise strategies to generate B2B leads through B2C social media channels like Facebook and Instagram.
Facebook is one of the most popular social media channels globally and presents numerous business growth opportunities for B2B brands to generate leads. The channel prioritizes users’ experiences above the common keyword or the other targeting strategies. It acts as an exceptional tool for growing brand awareness and increasing engagement with prospects. The other reasons why Facebook should be used to generate B2B leads are
Video as a medium has taken precedence over text and image for being the entertaining content format. Visual medium helps you keep your leads engaged with the content on their newsfeeds, providing marketers with numerous new opportunities.
People have a short attention span nowadays, and video can help grab their attention and tell a compelling story. Facebook video ads are a good example of how videos can be used for B2B marketing.
Remarketing your products and services on Facebook will help you entice potential customers to come back. Retargeting is one of the effective strategies for getting back leads that have the potential to convert into customers.
You can add lead magnets such as guides, webinars, and instructional content to direct people toward your website. Adding calls-to-action (CTAs) buttons can help you optimize lead generation efforts.
Pages that give B2B companies remarketing opportunities
Goals to be set to drive traffic
B2B conversion campaigns on Facebook are specifically designed to make a lead take action, such as completing a download, signing up to your email newsletter, or closing a sale.
This tactic can help you in the conversion stage of the sale funnel where the buyer’s journey typically ends, though post-sale nurturing is part of some sales funnels.
Tips for creating B2B conversion campaigns
Instagram is one of the best visual marketing channels that helps any company grow its business. The platform has over a billion users, out of which 90% do follow at least one business profile. Instagram has changed the way social media functions and has also grown its own culture of gifs, memes, stickers, and filters. It also gives you the option to open an official business account and promote your products and services. The platform gives a lot more opportunities for B2C companies, but B2B companies have also started using Instagram to generate B2B leads.
According to a study on social media marketing state that the number of B2B marketers who use Instagram for business promotion has grown from 66% to 71% in one year, while more than 64% of these marketers plan to increase Instagram organic activities.
Discover the 6 Unique Features of Instagram marketing that B2B marketers are using to the fullest to generate B2B leads.
Tips for Instagram Bio
Your digital marketing campaigns can only become successful if it manages to engage with your target audience. Interacting with leads will make them think that you care about their needs and requirements. It also helps build a long-lasting and trustful relationship with your customers. You can build an authentic relationship with your followers.
Tips to build an authentic relationship with your followers
Influencer marketing has become a popular social media strategy nowadays because of how effective it is to reach the masses. These Instagram influencers can help promote products and services to your targeted audience on behalf of your brand.
There are said to be over 500 million people that create or watch stories on Instagram. It is also said that businesses generate one-third of the most-viewed Instagram stories. You can use Instagram stories features such as a swipe-up link on your business profile that takes your interested viewers to a landing page.
Tips for making attractive Instagram stories
Importance of IGTV
We hope you use these tactics to generate B2B leads and traffic to your website from Instagram and Facebook. Happy marketing!
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