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Email marketing has become the central part of digital marketing. Every other brand or company is into email marketing nowadays. With changing trends and the evolution of current market needs, a marketer must be up-to-date with ever-changing terminologies involved in email marketing.
Making it easy for you, we have jotted down terms from A-Z related to email marketing.
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The Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 from the USA, also known as the CAN-SPAM act, protects the customers from unsolicited emails, irrespective of bulk spam emails or commercial emails, from businesses.
CASL (Canadian Anti-Spam Law)
Canadian Anti-Spam Law (CASL) is an act from Canada that requires global organizations that send a commercial email within, from, or to Canada to receive recipients’ permission before sending messages.
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