Month: February 2018

Evolution of CMOs in planet corporate

Last year Business Insider crowned Marc Pritchard as the most innovative of the CMOs (Chief Marketing Officers) of 2017 and hailed him as the torchbearer in the ad industry’s fight to clean up digital advertising. The marketing general of Procter & Gamble made waves at the very beginning of the year when he said that the world’s largest advertiser would cut down on its ad spending and lived up to his word. Under his guidance, P&G’s organic sales rose 2% to $16.1 billion on a unit volume increase of 2%, even though they slashed spending on digital ads by...

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Website Trends to Watch for in 2018

As 2017 has gone by & we have entered 2018, now’s the time to examine your marketing strategies for the year to see what worked for business and what areas could stand to see some improvement. One area that many businesses of all sizes and industries overlook is their website. It’s a common misconception that once you create a website, there’s little work that needs to go into maintaining it. However, this couldn’t be further from the truth. Rapid advances in technology combined with changing consumer demands can make your site outdated quickly. Examine your website to ensure that...

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Certified Registered Nurse Anesthetist Email List

CRNAs (Certified Registered Nurse Anesthetists) play a crucial role in a variety of medical procedures. These professionals work in close association with specialists, surgeons, & physicians. Their primary duty is to ensure safe administration of anesthesia along with overseeing the patient’s recovery process along with other functions in ensuring stabilization after operations or surgeries, pain management etc.   Certified registered nurse anesthetist email list from DataCaptive...

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Deadly challenges in today’s B2B Marketing

“People are still people, and if you have been approaching people all along, with the principles of B2B marketing and sales, then you will keep succeeding.” – Old marketing saying You might have seen in the evergreen classic “Karate Kid” movie where the protagonist Daniel gets trained in the Gōjū-ryū style of karate by Miyagi. Well, it’s not as simple as that to learn the art of B2B Marketing (pun intended). There are many things you need to understand about B2B Marketing in today’s time. Unfortunately, many B2B marketing warriors are having a difficult time in understanding what they...

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Sales and marketing alignment – Tips to safeguard

Sales and marketing alignment can help your company become 67% better at closing deals – Marketo Sales and marketing alignment has been a long time dream for those trying to make a buck with their wits. Even though dynamic & evolving, both sales & marketing dates as far back as mankind existed. In layman’s terms, marketing refers to the activities that create a product & the avenue for its exchange while sales is offering the product at a price. Everyone has something or the other to sell. It’s said that in the olden days where there was no money,...

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